Director of media and events
November 2019 – April 2021
- Single-handedly migrated online store from 3dcart to Shopify and ingested sales data into Salesforce customer history
- Redesigned the organization’s website to more effectively connect with potential members, show attendees and donors
- Created four virtual performance videos during COVID, incorporating up to 100 invidivual performances
August 2018 – October 2019
- Designed and oversaw development of W3C standard data layer, customized to client's needs
- Utilizied Typescript and AWS Lambda to create ETL pipelines between data sources and data analysis tools
- Audited both Google Analytics and Adobe Analytics implementations to recommend best practices